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The Authentic Marketing Show

Jun 25, 2021

Copywriting and content coach, Katie Skelton, speaks to Hannah about how to write brilliant, ethical copy that sells.

Katie (aka Little Green Duck) is a copywriting and content coach and also runs a membership and community for purpose-led entrepreneurs called The Duck Pond.
You can find out more about her by checking out, following @littlegreenduckpond on Instagram or connecting with her on Linkedin here:

In this episode, we discuss...

- How we can write copy that actually sounds like us...but better!

- How to write sales copy that doesn't feel "icky"

- The difference between persuasive and coercive copy

- How to be ethical with our marketing and selling




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